Select all that apply.What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

The correct answers are Focus on first-party and second-party cookie data and Use A I and machine learning.In a future without third-party cookies,marketers will need to adapt their strategies to rely more heavily on first-party and second-party cookie data for audience targeting,personalization,and measurement purposes.First-party cookies,collected directly from user interactions with a brand's website or app,provide valuable insights into user behavior and preferences within the brand's ecosystem.Similarly,second-party cookies,obtained through partnerships with trusted sources,offer additional data from complementary or affiliated platforms,enabling marketers to expand their audience reach and enhance targeting capabilities. Additionally,leveraging A I and machine learning technologies becomes increasingly important for analyzing and interpreting vast amounts of data collected from first-party and second-party sources,extracting actionable insights,and optimizing advertising campaigns in real-time.By harnessing advanced analytics and predictive modeling techniques,marketers can effectively navigate the complexities of a cookie less digital landscape,deliver more personalized and relevant experiences to consumers,andachieve their marketing objectives.Conversely,increasing the usage of third-party cookies is not a viable adaptation strategy in a future without such tracking mechanisms,as regulatory and technological shifts are leading to their decline.Similarly,whilenon-digital forms of advertising may complement digital strategies,they do not directly address the challenges posed by the absence of third-party cookies in online advertising ecosystems.Therefore,focusing on first-party and second-party cookie data and leveraging A I and machine learning technologies are essential strategies for marketers to thrive in a cookie less future,driving effective targeting,engagement,and performance across digital channels.