Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

Current events create timely audience interest, so messaging must respond while the topic is still relevant. In Amazon DSP , advertisers can use audience signals, inventory selection, and optimization to align campaigns with customer behavior and campaign goals. This approach depends on timing, relevance, and fast execution rather than fixed long-term segmentation alone. It is different from standard targeting methods because the trigger is a current moment or event.