Which storytelling framework would be best suited to showcase the company's history, mission, and vision?

A brand-focused story framework is best suited for explaining a company’s background, purpose, values, and future direction. Brand strategy includes storytelling, mission, values, voice, and messaging that help customers understand what the business stands for. In Amazon Ads planning, a clear brand story can support awareness, trust, and customer connection across campaigns. This framework is more appropriate than character-driven or sequence-based structures because the focus is the company identity itself.