Which of these is NOT a good practice when repurposing long-form content into short-form videos?
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Correct answer: Using copyrighted music.
Why this is the answer
Repurposing long-form content should focus on clear, engaging clips that can stand alone in a short format. Video ads should use assets that support the placement, audience behavior, and campaign objective without creating legal or brand-safety risk. Copyrighted music can create usage-rights issues if the brand does not have permission or the correct license. Short-form editing should prioritize relevance, pacing, and compliant creative assets.
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