True or false? Most short-form videos are filmed horizontally.
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Correct answer: False.
Why this is the answer
Most short-form social videos are built for mobile viewing, where vertical formats are common. Video ads should match the placement experience so the content fills the screen properly and feels native to the platform. In Amazon DSP , creative format and placement requirements affect how video assets should be prepared. Horizontal filming can work for some placements, but it is not the typical format for mobile-first short-form video.
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