What purpose does a call-to-action serve in a short-form video?
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Correct answer: It encourages viewers to interact in some way..
Why this is the answer
A call-to-action gives viewers a clear next step after the message is delivered. In video ads , it can guide actions such as visiting a page, learning more, following, commenting, or purchasing. This helps connect creative engagement with the campaign objective rather than leaving the viewer without direction. In Amazon DSP , strong creative should align the call-to-action with audience intent and the stage of the customer journey.
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