True or false? When budgeting for social media advertising, you shouldn’t run the same ad across all platforms.

Creative should be adapted to the placement, audience context, and campaign objective instead of being reused unchanged everywhere. In Amazon DSP , creative performance depends on format requirements, inventory environment, and how the message fits the customer journey. Platform-specific adjustments help maintain relevance across awareness, consideration, and conversion activity. Reusing the same ad across every channel can weaken engagement because each placement may require different copy, dimensions, calls to action, or creative assets.