Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

Using relatable people helps make brand storytelling feel grounded in real customer experience and shared community values. These individuals can represent the audience’s goals, challenges, and motivations more naturally than distant public figures. In Amazon Ads creative planning, human-centered stories can improve relevance by connecting the message to customer needs and emotions. This approach supports stronger engagement because the story is built around believable inspiration rather than status alone.