True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company's product or service, through the decision-making process, and ultimately to the post-purchase experience.

The problem-solution framework focuses on identifying a customer pain point and presenting the product or service as the answer. It is not designed to map the full customer lifecycle from awareness through post-purchase. That broader structure aligns more closely with the customer journey and funnel-based planning. In Amazon DSP , creative and media strategy should match the campaign objective and the stage of the customer journey being addressed.