Select all that apply. Why is user-generated content (UGC) important for social commerce?
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Correct answer: It helps build trust and credibility., It increases customer engagement., It drives conversions and generates buzz..
Why this is the answer
User-generated content supports social commerce because it adds real customer perspectives to the shopping experience. It can build trust by showing how people use, review, or recommend products in practical contexts. UGC also strengthens customer engagement because customers participate in the brand conversation instead of only receiving brand-created messages. In Amazon Ads planning, credible engagement signals can support product discovery, consideration, and conversion-focused activity.
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