You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the 'millennial pause' into their editing style. How do you respond?

Editing style should match the audience’s content habits and platform expectations. Gen Z viewers often expect short-form video to move quickly, with minimal delay before the main action or message. In Amazon DSP , creative decisions should reflect audience context, placement behavior, and campaign objective. Avoiding awkward pauses can help keep video ads more natural, timely, and engaging for the intended audience.