True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

AI can support ad personalization by using signals such as interests, behaviors, and audience attributes to improve relevance. In Amazon DSP , advertisers can use audience insights and targeting capabilities to reach customers across the shopping journey. These capabilities help align creative and media delivery with likely customer intent. AI-driven optimization should still follow privacy, policy, and campaign objective requirements.