Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

HubSpot starts company storytelling with purpose, because the Golden Circle begins with why before how and what. A clear purpose explains what the business stands for and gives the story a stronger foundation than product details alone. HubSpot’s storytelling guidance also stresses aligning the brand’s purpose or mission with the audience, which is what makes the story more distinctive and memorable. Beginning with why therefore creates a clearer company story and stronger differentiation from competitors. HubSpot Academy+1