How can you uncover your buyer personas’ reading habits?
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Correct answer: d. A and B.
Why this is the answer
HubSpot teaches that buyer personas should be built from direct research, including interviews and information captured through forms. Form fields help collect persona details at scale, while customer interviews uncover richer context about how people learn and what they read. That is why the strongest way to identify reading habits combines both methods instead of relying on assumptions. This approach matches HubSpot’s guidance to use structured data and qualitative insight together when researching an audience. HubSpot Academy+1
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