When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
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Correct answer: Update the headline.
Why this is the answer
Updating the headline is the best choice because HubSpot shows that the post title can control what appears in search results. The Page title is the version of the title used in the browser title bar and search results, so changing it helps the republished version look different from the original. HubSpot also separates the on-page Blog title from the search-facing Page title , which makes title changes the most direct way to affect result listings. That is why a headline update is the clearest way to create contrast at the search result level. HubSpot Knowledge Base
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