You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

HubSpot says marketers should identify top-performing content and use that information to make data-driven improvements to their content strategy . Looking at the strongest channel more closely helps reveal which topics, formats, and messages are producing the best engagement. HubSpot also recommends analyzing campaign results and customizing messaging for each channel, so copying one channel’s message everywhere would ignore platform differences. Shifting all spend to one network is also too broad, because HubSpot’s promotion guidance favors continued measurement and experimentation before larger budget decisions. HubSpot Academy+1