One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
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Correct answer: You present updated SMART goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data..
Why this is the answer
HubSpot’s framework starts with SMART goals and specific metrics so campaign performance can be measured against a defined target. When the first month shows the original sales qualified leads (SQLs) target is no longer realistic, the most accurate next step is to realign the goal with the projected outcome from actual data. That keeps reporting credible and ensures stakeholders are evaluating the campaign against updated, measurable expectations. Revising the target is more appropriate than continuing to report against a number that current performance no longer supports. HubSpot Academy+1
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