Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

Contextual marketing focuses on personalizing the visitor's experience on your website or through your communications, not on improving search engine rankings. While SEO helps users find your site, contextual marketing takes over once they're there, tailoring content, offers, and messages based on their behavior, demographics, and stage in the buyer's journey. Delivering relevant offers, aligning with the buyer's journey, and presenting new offers (if appropriate) all contribute to a more personalized and engaging experience, which directly increases the likelihood of conversion. Search engine visibility is a separate marketing discipline.