What kind of users do you want to recruit for usability testing?

The selected answer,"Both customers and non customers.A mix of the two emulates your current website traffic to make a good usability test,"iscorrect.Recruiting both customers and non customers for usability testing provides a comprehensive and representative sample of users that mirrors the diversity of your website'saudience.Customers bring valuable insights based on their firsthand experience with your products or services,providing feedback on their actual usage patterns,preferences,and painpoints.On the other hand,non customers offer fresh perspectives and unbiased opinions,reflecting the experiences of potential users who maybe encountering your website for the first time.This diverse mix of participants ensures that usability testing captures a range of perspectives,behaviors,and expectations,helping to uncover a broader spectrum of usability issues and opportunities for improvement.Additionally,testing with both customer segments enables businesses to validate existing assumptions,identify common pain points across different user groups,and prioritize enhancements that address the needs of both current and potential customers.Therefore,recognizing the value of recruiting both customers and non customers for usability testing is essential for conducting comprehensive evaluations of website usability and enhancing the overall user experience for all visitors.