It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

A bounce rate measures the percentage of visitors who land on a page and leave the website without interacting further or visiting other pages. Therefore, a low bounce rate is generally desirable because it indicates that visitors are engaging with the content and exploring more of the site. A 70% bounce rate for a homepage is typically considered high, suggesting that many visitors are not finding what they need or are not compelled to explore further. The options suggesting a high bounce rate is good are incorrect because they misinterpret the definition of a bounce. The option stating a low rate is good because users are not "bouncing around and reading the content" is also incorrect, as reading content on the page does not prevent a bounce if no other pages are visited.