How do personalization tokens differ from smart text created in HubSpot?

Personalization tokens pull specific property values directly from a contact's record in your HubSpot CRM, such as their first name or company name. They are universally applicable to any contact with that property filled, without needing to segment your audience. Smart text, on the other hand, displays different content blocks based on predefined segmentation rules (e.g., lifecycle stage, list membership). While personalization tokens do connect to the contact database, they are not indexed by search engines as they dynamically display unique content for each viewer, making the option about search engine indexing irrelevant to their core difference from smart text.