True or false? When segmenting by buyer persona, focus on your newest persona first.
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Correct answer: False.
Why this is the answer
False. When segmenting by buyer persona, it's generally more effective to focus on your most profitable or most common persona first, rather than simply the newest. This allows you to maximize impact by targeting the audience most likely to convert or generate significant revenue. While new personas can be important for growth, prioritizing them over established, high-value segments might lead to less immediate return on investment.
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