The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Using smart content for an entire website translation is not the best approach because search engines typically cannot crawl and index smart content variations. Smart content relies on dynamic rendering based on user properties (like language preference or location), meaning the content served to a search engine bot might not be the Portuguese version. This prevents the Portuguese content from being discovered and ranked in search results, making it invisible to potential Portuguese-speaking customers searching online. Incorrect options: You can target multiple languages with smart content, but the issue is discoverability by search engines. Smart content can be used to change form language, but this doesn't address the broader website translation challenge. While indexing issues can arise with multiple languages, the primary problem with smart content for full translation is the search engine's inability to see and index the dynamic variations.