True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

False. While buyer personas are crucial for understanding your audience, the initial step in creating a contextual marketing strategy is to define your business goals. These goals dictate what you aim to achieve (e.g., increased conversions, improved customer retention) and help you identify the specific contexts where marketing efforts will be most impactful. Once goals are established, you can then leverage buyer personas to tailor your messaging and content within those defined contexts. Starting with personas alone without clear business objectives can lead to unfocused efforts and difficulty in measuring success.