Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

The buyer's journey stage of each individual who submitted the form is not an important factor to investigate before adding contextual marketing. Contextual marketing aims to personalize the experience for visitors before they convert. Therefore, understanding their stage before submission is key. The lifecycle stage of users and their referral source are crucial for tailoring content to their current needs and how they arrived. The submission rate prior to contextualization provides a baseline to measure the impact of your changes.