Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

At the Awareness stage , social ads should reach new people who are likely to have the same traits or interests as existing customers, because the goal is to expand reach at the top of the buyer’s journey . HubSpot defines a lookalike audience as an audience whose members share demographic information or interests with the members of a source audience. That makes it a stronger fit for prospecting than audiences built from prior visits or prior engagement, which are warmer and more retargeting-oriented. In HubSpot’s framework, journey-based advertising aligns targeting with how people actually buy, so awareness targeting should focus on similarity and reach rather than re-engagement. HubSpot Knowledge Base+2HubSpot Academy+2