Fill in the blank: Retargeting an example of _____ targeting.

HubSpot classifies retargeting under behavioral targeting because it reaches people based on actions they already took, such as visiting a website or interacting with content. Behavioral targeting uses observed activity, not fixed profile details or page context, to define who should see an ad. In HubSpot’s framework, this is how marketers reconnect with people who have already shown interest through measurable behavior. A website visitor audience is a common example because it is built from prior site activity and then used for follow-up advertising. HubSpot Academy+1