What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
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Correct answer: Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts, Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM.
Why this is the answer
A website visitor audience is built from anonymous visitors and depends on a tracking pixel, which is the basis of pixel-based retargeting. HubSpot Knowledge Base+1 HubSpot states that building a website visitor audience requires the ad network pixel to be installed on the site. HubSpot Knowledge Base A contact list audience is built from HubSpot contacts and synced to the ad network, which matches list-based retargeting. HubSpot Knowledge Base+1 Because those audiences come from CRM data rather than anonymous browsing activity alone, list-based retargeting relies on known contact records, typically created through forms and stored in the CRM. HubSpot Knowledge Base+1
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