What is the benefit of advertising in Instagram Explore?
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Correct answer: People in Explore are in the mindset to discover content from creators they don’t follow.
Why this is the answer
Instagram Explore is a discovery-focused ad placement , so it is useful when the goal is to appear in front of people who are open to finding new brands and creators. Users in that environment are not limited to accounts they already follow, which makes the placement stronger for discovery than for routine feed browsing. In HubSpot’s Instagram advertising framework, placement selection should match how people use the surface where the ad appears. The main advantage here is discovery intent, not a guaranteed pricing or competition advantage. HubSpot Academy+1
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