What is the difference between a brand keyword and a non-brand keyword?
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Correct answer: A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name.
Why this is the answer
HubSpot defines a brand keyword as a word or phrase that includes a brand’s name or a variation of it. A non-brand keyword refers to a relevant search term that does not contain the brand name. This distinction matters in paid search because brand terms capture existing awareness, while non-brand terms help reach people who are still discovering possible solutions. The difference is based on whether the keyword contains the brand name, not on price, traffic level, or variation count. HubSpot Blog+1
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