Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

In paid search , broad match gives the widest reach because Google can match an ad to queries related to the meaning of the keyword, even when the words appear in different forms or orders. HubSpot Blog That fits a setup where the search term can contain any combination or variation of the words in the keyword. HubSpot Blog HubSpot’s keyword guidance describes broad match as the default Google Ads match type and contrasts it with narrower match options. HubSpot Blog+1 This makes it useful when the goal is reach and discovery rather than tight control over the exact query wording. HubSpot Blog