What symbol would you use to add a negative keyword?

The correct symbol to add a negative keyword is-.In digital advertising,negative keywords are used to prevent ads from being displayed for certain search terms or phrases that are deemed irrelevant or undesirable.By adding a negative keyword prefixed with a hyphen(-),advertisers can specify terms for which they do not want their ads to appear.Forexample,ifanonline shoe retailer wants to exclude searches related to"freeshoes,"theycanadd"-free"as a negative keyword.This ensures that their adswon't be triggered when users search for terms like"freeshoes"or"shoes for free."Negative keywords are crucial for refining ad targeting,improving ad relevance,and optimizing ad spend by ensuring that ads are shown to the most relevant audience.They help advertisers avoid wasting budget on clicks or impressions that are unlikely to result in conversions,ultimately leading to more efficient and effective advertising campaigns.