Which of the following is NOT a stage in the buyer’s journey?
Choose an answer
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Correct answer: Research.
Why this is the answer
The buyer’s journey in HubSpot is defined by three stages: Awareness , Consideration , and Decision . The excluded choice is not one of HubSpot’s formal stage names. It refers to an action that happens within the journey, especially as buyers gather information and evaluate solutions. HubSpot uses the stage labels to map content, messaging, and offers to a buyer’s decision process.
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