Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?

HubSpot defines behavioral targeting as targeting based on actions people have already taken, rather than on demographics or the content environment. A prior visit to a pricing page is a strong engagement signal because it shows active interest in evaluating a solution. That makes this choice appropriate for reaching someone based on observed on-site behavior. In HubSpot’s framework, a page-view pattern like this is used to build a website visitor audience from tracked activity. HubSpot Academy+2HubSpot Knowledge Base+2