Which of the following goals are options available for advertising on Twitter?Select all that apply.
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Correct answer: Engagement, Website clicks, App downloads.
Why this is the answer
The correct answers are Engagement,Website clicks,and App downloads.Twitter provides advertisers with a range of advertising goals to suit various marketing objectives.Firstly,Engagement campaigns aim to increase user interaction withtweets,such as likes,retweets,replies,andfollows,there by boosting brand visibility and audience engagement.Secondly, Website clicks campaigns focus on driving traffic to external websites,allowing advertisers to promote specific products,services, or content and encourage users to visit their websites for further information or actions,such as making a purchase or signing up for a newsletter.Finally,App downloads campaigns target users to install or engage with mobile applications,leveraging Twitter's platform to reach abroad audience and drive app installations or re-engagement with existing users.By offering these diverse advertising goals,Twitter enables advertisers to tailor their campaigns according to their specific objectives,whetherit's increasing brand awareness,driving website traffic,or boosting app installations,ultimately maximizing the effectiveness and ROI of their advertising efforts on the platform.
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