Fill in the blank:A keyword set to_____match type will display your ad if the search term contains the same order of the words,but it can also contain additional words.

The correct answer is phrase.When a keyword is set to phrase match type,it means that your ad will be triggered when the search term contains the exact order of the words in your keyword phrase,but it can also include additional words before or after the phrase.This match type provides a balance between the specificity of exact match and the flexibility of broad match.For example,if your keyword phrase is"redshoes,"your ad could still appear for search queries like"buy red shoes online"or"red shoes for running,"as long as the phrase"redshoes"is included in the search query.However,your ad wouldn'tappearfor searches that don't include the phrase"redshoes"in the same order.Phrase match type allows advertisers to reach a more targeted audience while still capturing relevant variations of their keyword phrases,helping to increase ad relevance and improve the overall performance of their advertising campaigns.