What ad tracking method should you use to retarget people on social media who have visited your website?
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Correct answer: Tracking pixels.
Why this is the answer
To re-engage past site visitors on social platforms, HubSpot uses a website visitor audience built from an ad network tracking pixel . HubSpot states that this audience type requires the ad network pixel to be installed on the site. The pixel sends visitor information back to the network so it can support audience creation and conversion tracking. That makes the pixel the mechanism that connects on-site behavior to paid social retargeting . HubSpot Knowledge Base+1
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