Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.
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Correct answer: Quality, Engagement, Conversion.
Why this is the answer
HubSpot’s Facebook advertising guidance references a Facebook framework that rates expected ad performance using Quality , Engagement , and Conversion . Those three metrics are treated as the performance dimensions used to evaluate how an ad is expected to perform. Relevance is not listed as one of the named metrics in that framework. That is why the correct set includes the first three and excludes the last one. HubSpot Community
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