Which of the following represents a broad match keyword?

wall art**

“wall art”

wall +art

-wall art


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following represents a broad match keyword?


Explanation: The correct answer is **wall art**. In the realm of keyword matching options in digital advertising, a broad match keyword refers to a term or phrase without any special characters or modifiers. In this case, "wall art" is a broad match keyword as it consists of the two words without any additional symbols or punctuation. With broad match, ads may be triggered by a wide range of search queries related to the keyword, including variations, misspellings, synonyms, and related searches. For example, ads might show for queries like "art for walls," "wall decoration," or "buy art prints," as they are all related to the general theme of "wall art." While broad match offers maximum reach and potential visibility, it also carries the risk of showing ads for irrelevant or less relevant search queries. Therefore, advertisers need to carefully monitor and refine their broad match keyword strategy to ensure that ads are being shown to the most relevant audience while minimizing wasted ad spend and maximizing campaign effectiveness. Overall, selecting **wall art** as the broad match keyword correctly represents the match type, allowing ads to be triggered by a wide range of relevant search queries related to the specified keyword.
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