Which of these KPIs demonstrate social media ROI? Choose all that apply.
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Correct answer: Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase., Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software..
Why this is the answer
Social media ROI (Return on Investment) measures the monetary value generated from social media efforts. Direct sales revenue from social media clearly demonstrates ROI because it directly links social media activity to completed purchases. Similarly, lead conversions from social media campaigns show ROI by tracking valuable actions like sign-ups or downloads that contribute to the sales funnel and ultimately lead to revenue. While customer ratings/reviews and customer satisfaction (NPS) are important metrics for engagement and brand health, they do not directly quantify the financial return on investment from social media activities. They are indicators of sentiment and service quality, not direct revenue generation.
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