Scenario: Tom is an avid Facebook user. Tom's friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom's sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it's likely Facebook will _______.
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Correct answer: Feature the post at the top of Tom's news feed.
Why this is the answer
The Facebook algorithm prioritizes content that users have shown interest in, either directly or through their connections. In this scenario, Tom has multiple interactions indicating interest: his friend Jane posted the video and commented on it, and his sister sent him the same video via Messenger. These actions signal to Facebook that this content is highly relevant to Tom, making it likely for the algorithm to feature the post prominently at the top of his news feed. Facebook's primary goal is to keep users engaged on its platform, so it will display content it believes users want to see. Facebook is unlikely to send external messages or emails, as its focus is on-platform engagement. While an advertisement is possible, the direct interactions with the organic post make featuring the original post more probable.
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