What’s an example of a measurable key result? Choose all that apply.
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Correct answer: Grow net new contact rate from 5.6% to 9% by the end of Q4, Improve the time on page above 3 minutes for all product-specific pages by the end of the month.
Why this is the answer
Key results are quantifiable metrics that measure progress toward an objective. They must be specific, measurable, achievable, relevant, and time-bound (SMART). "Grow net new contact rate from 5.6% to 9% by the end of Q4" is measurable because it specifies a current state (5.6%), a target (9%), and a deadline (end of Q4). Similarly, "Improve the time on page above 3 minutes for all product-specific pages by the end of the month" is measurable with a clear target (above 3 minutes), scope (product-specific pages), and deadline (end of the month). "Increase customer retention from 70% to 85%" is also a strong example of a measurable key result, as it provides a clear starting point, target, and implied timeframe for measurement.
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