Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.
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Correct answer: Traveling in Boston, Traveling in Boston during the winter.
Why this is the answer
Phrase match keywords trigger ads when a user's search query includes the exact keyword phrase or a close variation of it, with additional words before or after. "Traveling in Boston" is an exact match. "Traveling in Boston during the winter" includes the exact phrase "traveling in Boston" followed by additional words, making it a valid trigger. "Travel in Boston during the winter" is incorrect because "travel" is a different word form than "traveling," and phrase match requires the exact phrase or a very close variant. Similarly, "Where to travel in Boston" and "What's it like to travel in Boston" do not contain the exact phrase "traveling in Boston.
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