True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

True. Using the + modifier before "men's dress shoes" creates a broad match modifier keyword. This ensures that all terms marked with a + must be present in the user's search query for the ad to be eligible to show, though they can appear in any order and with other words. This is more precise than standard broad match, which might show your ad for "dress shoes" or "men's shoes" without both terms. It's less restrictive than phrase match (which requires the exact phrase in order) or exact match (which requires the exact phrase with no other words). This modification effectively targets users specifically looking for "men's dress shoes.