Scenario: An exact-match keyword for one of your ads is "blue women's t-shirts." Which of the following search queries would generate this ad?

An exact-match keyword means the user's search query must be identical to your keyword for your ad to appear. In this case, the exact-match keyword is "blue women's t-shirts." Therefore, only the search query "Blue women's t-shirts" will trigger the ad. The other options, such as "Blue women's t-shirt" (singular) or "Blue t-shirts" (missing "women's"), are not exact matches and would not generate the ad under an exact-match setting. Exact match offers the most control over who sees your ad, ensuring high relevance but potentially lower reach.