During the decision stage of the buyer's journey, it's effective to use which of the following content formats? Select all that apply.

During the decision stage, buyers are evaluating solutions and making a final choice. Case studies provide detailed examples of how your product or service has successfully solved problems for others, offering concrete proof of value. Testimonials are direct endorsements from satisfied customers, building trust and credibility. Infographics are generally more effective in the awareness stage for quickly conveying high-level information, while eBooks are typically used in the consideration stage to educate buyers on potential solutions and their benefits in more depth.