Select all that apply. Why is it essential to connect your ESP with your CRM?
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Correct answer: To avoid duplication of data, To ensure better coordination between your marketing and sales strategy, To avoid losing important behavioral data.
Why this is the answer
Connecting an email service provider to HubSpot’s CRM keeps email activity tied to the same contact records used across the customer lifecycle. A shared record structure reduces mismatched fields and prevents separate systems from storing competing versions of the same person. It also gives sales and marketing access to the same contact context, including lifecycle and engagement information. Keeping behavioral activity connected to contact records preserves the data needed for accurate segments and follow-up actions.
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