True or false? Your segmentation strategy will partially rely on the industry you’re in.

Segmentation depends on the contact data that matters most for a specific business context. Industry affects which contact properties , behaviors, and lifecycle details are useful for grouping contacts. A B2B company may segment by company size or role, while a consumer-focused company may rely more on purchase behavior or interests. In HubSpot, segments are built with filters, so the best strategy depends on which criteria create meaningful audience groups.