True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
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Correct answer: True.
Why this is the answer
Sender reputation is evaluated continuously by mailbox providers based on sending behavior, recipient engagement, spam complaints, and list quality. Because these signals change over time, deliverability can improve or decline as new email activity is assessed. Strong engagement and permission-based sending support a healthier reputation. Poor practices can reduce inbox placement even if previous sends performed well.
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