Select all that apply. Which of the following are principles of the CAN-SPAM Act?
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Correct answer: You can’t have deceptive subject lines., Your message must include a valid physical postal address., Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button..
Why this is the answer
The CAN-SPAM Act sets requirements for commercial email sent to U.S. recipients. HubSpot supports these requirements through the required email footer, which includes an office location and an unsubscribe link . Subject line accuracy is part of compliance because recipients must not be misled about the content of the message. These principles help ensure marketing emails identify the sender clearly and give recipients control over future communication.
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